The news of Google’s revamping their algorithm was everywhere today, and I must admit it comes with some relief. For a brief moment I considered writing a post on the subject earlier today, then relented to the notion that the story was not relevant to HostJury’s core values. The story is not pertinent to web hosts, web host reviews, or some shady host running rickshaw over clients and posting fake reviews.  

As someone who spends much of the day researching various articles from every conceivable angle that can be conjured in the human mind, I must admit that the last few months with Google have been frustrating. I even switched to “Bing” until I realized  that Bing relied on Google to formulate its search results. The page one results of Google were so unreliable that I even began to just start on page two and work back from there. (maybe I should have started at the back and worked forward)

I started to use the Chrome browser when it was announced that I could block the link farms from search result. It did produce results but many of the sites I visit appear “blocked” in Chrome. ( Quarterly profits at Chinese internet search engine Baidu have more than trebled as its dominance in its homeland continues and they are purported to censor everything) Once Google fixes the search results, maybe they could show a little love to their browser!

So what inspired me to write a post that is devoid of web hosts, host horror stories, or hosting reviews.

One of the people I follow on twitter (WordCampToronto) sent out a tweet which read in part: Hot New Tools to Provide Hot New Blog Content …. I followed the link to a blog post (not dignifying it  with a link). Quoting in part:

One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, dedication of time, community management, consistent cross-marketing—and it can take months, even years, to gain an appreciative audience.

So you say you're not ready to commit to hardcore blogging? Or (even worse), you're not sure what subject you might focus on with real expertise? Here's some help.

Unnamed software lets you launch a page on a subject, then simply grab interesting links to populate your page. Media (videos, photos) are instantly added and resized.

The Po!nt: Can't be a devoted blogger? Be a dedicated curator. You'll help keep your subject top-of-mind with the audience you most want while attracting new clients who are naturally interested in the discussion. They'll be more likely to remember your brand, too!

Enough already!

If you don’t know what to write about the I have a better suggestion. Don’t write a blog at all. If you don’t know what to sell then why would you have an e-commerce site. People who actually do have an idea are tired of wading through the link farms. Search engines by nature are link farms, and Google demonstrated today that they don’t need the competition. Now if they could just fix Chrome!